Wells Fargo wanted to get their Active Cash Card promoted on Tiktok. We got the attention of joy seekers by showing the feeling earning 2% cash back can bring. Active cash makes you happy, and how good it feels is hard to put into words so we thought it might be better displayed in dance. We created a 2% happy dance filter to show the joy 2% cash back brings. Giving mainstream joy seekers on TikTok confidence to be their real-life ready selves by illustrating 2% cash back = unlimited possibilities. 

[My Role] Art direction, Ideation, Copywriting