A short summary
To elevate JBL’s personalized platform and product customization feature they wanted us to create a consistent creative campaign that would drive new site traffic and social engagement with personalization being a key differentiator.
AMPLIFY YOUR IDENTITY
[My Role]
Copywriting, Concepting, Creative direction.
Personalize your JBL to reflect your authentic self
JBL X ME
JBL X ME
The purpose is to show that everyone can have something that is truly reflective of themselves - whatever their look is.