A short summary
Fanta enters the Pac-Man universe, thanks to a partnership between Bandai Namco Entertainment and the Coca-Cola Company that spawned an exclusive mobile game featuring the iconic yellow chomper and his ghostly foes. Fanta asked us to develop a global toolkit for their collab with Pac-Man. This ongoing campaign invited players everywhere on a global super mission to #ChaseTheTaste and discover flavor-packed experiences in their region.
CHASE THE TASTE
[My Role]
Copywriting, Concepting, Toolkit
