Shred The Runway
JBL hit the slopes with a fashion showcase on snowboards to debut the new Endurance Peak 3.
A short summary:
With All-Star Weekend '23 going down in Utah, we saw an opportunity to reach an entirely new audience crossover for JBL. So to help launch the new waterproof Endurance Peak 3s, we worked with snowboarding legend Russel Winfield to create a capsule collection celebrating snow sports.
[My role]
Music direction
Music placement
JBL x Russell Winfield: Endurance Peak 3
We put the headphones to the ultimate test with professional snow athletes on a custom mountain course. It was the world's first fashion show on snowboards, streamed live along with the first shoppable YouTube masthead.
A SNOW STOPPER
when style and sound meet on the snow
a fashion showcase on snowboards
